Their product offering the banking industry is a major market for advertising this is because of the intangible nature of their services customers need to be more stimulated in order to raise a desired response to accept and purchase the products or services sales promotion sales promotion are short-term incentives,. Developing a customer—driven market position for a bank a thesis presented in partial fulfillment of the requirements for the degree master of arts in the graduate school of the ohio state university by mark gibson, bsba 'k the ohio state university 1991 pproved by visor college of business. Master of science thesis, 110 pages, 4 appendices (7 pages) applied in tanzanian market by narrowing mobile service scope to mobile money services the main outcome of this thesis is a conceptual framework which is used as affected not only by b2b marketing tools such as direct marketing and personal selling. Godfred agbevanu bed psychology (hons) a thesis submitted to the institute of distance learning development and has enriched marketing in general and advertising and personal selling in particular especially to service it was noted that the decision to buy banking services normally evokes high involvement, and. Upselling is a sales technique where a seller induces the customer to purchase more expensive items, upgrades or other add-ons in an attempt to make a more profitable sale while it usually involves marketing more profitable services or products, it can be simply exposing the customer to other options that were perhaps. It seems that personal selling remains an essential marketing tool in assisting banks (first bank plc and stanbic ibtc, calabar) to remain relevant in the market place, possess competitive advantage, enhance productivity (customer relationship, customer retention, sales volume, product or service awareness, stimulating.
Structure of the dissertation chapter 2 literature review introduction services marketing distinctive and facilitative features of services services in an international arena understanding service marketing marketing in banking and financial services cross selling building relationships for cross. Service” promotion is most often intended to be a supporting component in a marketing mix promotion decision must be integrated and co-ordinated with the an entire marketing mix strategy the promotion mix consists of four basic elements they are:- 1 advertising 2 personal selling 3 sales promotion, and 4. Thesis structure chapter 2 new product development literature 2 1 introduction 22 definitions of new product development 23 advantages/disadvantages associated with selling new products 167 (iv) 11 new product development in the personal financial services sector. Market of banking services in latvia and current market situation in the country bank the conclusions part has summed up and represents the results of this thesis, regarding a new product development and its market promotion at as citadele bank personal selling and sales promotion.
This thesis seeks to examine the marketing practices, strategies and organisational characteristics of companies in the uk retail financial services industry the research utilises both quantitative and qualitative methods, seeking to determine what, if any, differences in approach exist between companies of. Bank performance keywords: promotional strategies, bank performance, kenya introduction promotion is the direct way an organization attempts to reach its publics and is and direct marketing to promote its products (equity bank, 2010) escalating for more effective marketing management of the financial services.
(including services) its task is therefore to strengthen the impact of each element of the marketing mix, reflecting the unique features of the product (including quality), packaging advertising, sales promotion, direct marketing, public relations and market for intermediate goods and some services (eg bank and insur. Promotion mix in the formulation of marketing mix the bank professionals are also supposed to blend the promotion mix in which different components of promotion such as advertising, publicity, sales promotion, word-of-mouth promotion, personal selling and telemarketing are given due weightage the different. Personal selling and direct marketing on the sales performance of commercial banks in kenya there are various banking laws in kenya that govern and regulate the way banks are formed, operate and are element in the communication press within the financial services industry lee (2002) state that personal.