General, concept, and study followed by papers in software, tools and systems data mining, knowledge management, and e-commerce originality/value – this is the first identifiable academic literature review of crm research the bibliography provides an academic database of the literature between 1992 and 2002. Social customers this research paper indicates the integration of social media with customer relationship management (crm) strategies, and defines the benefits of this integration for business keywords- crm (customer relationship management), social media, scrm i introduction there are so many definitions and. Thus, the main objective of this research is to inspect the role of crm, customer knowledge and social rapport on crm factors behind customer relationship management (crm) success and also what constitutes crm in general and telecom propositions have been developed in this paper for instance, a causal. Matches 1 - 25 of 1265 microsoft lays out linkedin crm strategy sponsored by microsoft white paper: per nuclear research, microsoft relationship sales users can receive a 12%-15% sales productivity boost access this research note for an overview of the solution posted: 12 jan 2018 | published: 30 jun 2017. Jun 1, 2017 this white paper uses idc market data, idc's ai/crm economic impact survey of 1,028 organizations in addition to the economic impact of ai on crm as a broad category, it also includes an estimate of idc research shows that even in cloud-based solutions, any single implementation will require. This journal also publishes open access articles · call for papers the aim of ijecrm is to provide an international forum and refereed reference in the field of electronic customer relationship management (ecrm) it also addresses the interaction, collaboration, partnership and cooperation between small and medium.
In this paper, we examine the impact of customer relationship management ( crm) on firm performance using a hierarchical construct model following the resource-based view of the firm, strategic crm is conceptualized as an endogenously determined function of the organization's ability to harness and orchestrate lower. 5band, william and petouhoff, natalie, “topic overview: social crm goes mainstream,” forrester research, inc, january 26, 2010 6ibid “developing the right marketing strategies can greatly reduce marketing costs, better align resources, and enable the organization to improve the customer experience and capture more. Customer relationship management (crm) news, analysis, research, how-to, opinion, and video. We also include resources specifically focusing on customer relationship management (crm) among our top 50 resources, since crm systems and solutions play a critical role in business today please note, we have techtarget offers crm white papers as part of its bitpipe research guide the white papers cover.
In addition, academics are interested in the crm space for its research potential implications for new research areas will be discussed throughout the paper organized by the components of the crm framework finally, at the end of the paper, we will discuss a number of future directions for crm creating a customer. Crm, when correctly and effectively utilized, results in increased profitability and greater customer loyalty, two key needs for any organization this paper will address the future of crm, and will support those on both sides of the fence who argue for and against crm, but the research remains consistent that a properly.
Papers and research on crm falls into five broad categories (crm – general, marketing, sales, service and support, and it and is) and a further 34 sub‐ categories the most popular areas covered by the papers lay in the sub‐ category of crm management, planning and strategy and crm general, concept, and study. The aim of the article is to present the results of the research on focus on the customer in relation to the use of customer relationship management in selected business subjects in slovakia the main goal of the research is the mapping of current state to ensure the principle of customer orientation and utilizing of crm in.
Abstract purpose – the main purpose of this paper is to add to the image of crm research by identifying trends and topics, using the perspective of crm when it is divided into the four separate branches, namely those of strategic crm , analytical crm, operational crm and collaborative crm in addition to this, the. Abstract: customer relationship management (crm) has a growing popularity and is becoming one of the hottest research that reveals the relationship between crm dimensions and hotel performance therefore this it is worth mentioning that this paper will also raise awareness among hotel managers to pay.